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When creating a link in Microsoft PowerPoint, you need to make sure that the link is designated as one. To our benefit, PowerPoint does this automatically for us. If you type or copy/paste a link and hit enter, space bar, or a punctuation mark, the text will change to blue and be underlined. This means that a real hyperlink was made.

This is a URL and will not act as a link when clicked.

A URL that is not a designated link.

This example is a hyperlink that will take you to the website.

A URL that is a designated link. The text is blue and underlined.

Now that the link has been made, we need to make it accessible. URLs are not accessible links because screen readers will read off the URL one letter and number at a time. To fix this, we need to make our links descriptive. To make this change,

  1. Highlight on your URL in PowerPoint and click Hyperlink.

  2. In the Edit Hyperlink Box, go to the Text to Display box and type in a name for the URL. Make it simple, like Fredonia ITS Homepage. Always have meaningful descriptive links in your projects.

    The hyperlink editing box with the link text called Fredonia ITS Webpage.A descriptive link to fredonia's ITS Webpage.

Rule 1: Do not include words like “Click Here” or “This Link”.

This link may look fine, but if someone was navigating just by links, there would not be any context for what the link is for.

A link that says click here.

This link explains exactly where the link will take a person if clicked. In addition, it makes sense even out of context.

A descriptive link to visiting the laptop program webpage.

Rule 2: The full hyperlink should be included in the document.

This link does not have a URL hyperlink.

A descriptive link without an additional URL.

The full URL hyperlink has been included.

A descriptive link with an additional URL.

Rule 3: Be sure that the link text is not redundant.

We do not need the word link inside of a link. Screen readers will alert the reader that a link is present.

A redundant link with the word link inside.

This link is not redundant and is very simple to follow.

A non redundant link to the ITS Website example.

Linking from one slide to another should be avoided. However, there is an exception is if you are presenting the slide show yourself and know the way through the slides.

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