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Be careful of using images in email as the sole means of conveying information. If the use of images is necessary, alternative text should also be provided you need to use an image, be sure to use alternative text to convey the information found in the image. Google Mail now has a built in mechanism to add alternative text to an image. You can add alt text by following these steps:
Add your image to your email
Select the image
Select “Edit Alt Text” directly below the image
Enter the descriptive text and click Apply
Links
When including links in an email using the link URL or descriptive text is a better choice than using generic phrases such as “Click Here.” creating links, you want to avoid using phrases like “Click Here” or “this link”. This will confuse readers and they wont know where the link is. Instead, use descriptive text or phrases.
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Click here to learn more about our history department. |
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To learn more about what courses we offer, visit our History Department Classes Page. |
Text and background
Google Mail has four text sizes, Small, Normal, Large, and Huge. Avoid using Small as that can be difficult to read. Additionally keeping It is a good idea to use the default black text on a white background, or other higher contrast combinations, should be used for better readability. You can also use other colors, as long as they give a high contrast ratio and are easily readable. Use bold or underline to denote emphasis rather than using different color text.
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